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Black Label is a skate company that was founded by its owner, John Lucero, in 1990. The company is based in Huntington Beach, California, United States.
John Lucero has always kept the brand in a very underground and small format although he has gone through phases in which he has been strong with people like Gino Ianucci, John Cardiel, Jason Adams, Salman Agah, Matt Hensley, Wade Speyer, Jeff Grosso or Mike Vallely.
GOD SAVE THE LABEL